3 Ways Mazda Proves to have Human-Centred Design

When it comes to automobile designing, each automaker tries to give their vehicles a shape that fits best for their users. Mazda is one such brand that took this basic motif to the next level. With a keen eye and an open mind, they observed each and every detail, how people tend to behave while driving in a different road, climatic and other situations. They used their observation in terms of information that helped them think, realize and materialize a concept of designing a car that would be built on the basis of the human behavioural pattern. The common human tendencies, the reflex actions, the limitations and struggle everything added to their database in shaping a philosophy of car designing that is more to help people while driving rather than throwing challenges at every turn. They wanted to make driving as easy and natural as the act of walking and hence they came up with their latest innovative design policy naming it, “Mazda Human-Centred Design,” where the design is prominently placing people first, where designing the mechanical parts and inner-workings of a car are all centred on the convenience, safety and comfort of the people who are using the car.

Human-Centred Design

The Concept of “Jinba Ittai”

The Sahara Blvd. Mazda dealer explained that the philosophy behind the Japanese term “Jinba Ittai” means to be the “horse and rider as one.” This is a plain indication that Mazda team has prepared the drawing board of the car design with keeping in mind a vehicle, in which drivers would feel the vehicle just as an extension of themselves where they need not be always walking on a tightrope of restrictions, limitations and struggle. The car they are driving would not just work but become a comfort zone that carries them to the destination without any hassle.

Visibility and Posture:

Following the route of making the concept of Jinba Ittai, a success, Mazda engineers could realize where exactly things go wrong while driving and why accidents and mishaps take place. It is all about the visibility options a car provides when a driver is seated at the steering wheels. Mazda took a huge leap to rectify this issue and made sure that proper seating facilities with optimal visibility in ensured for everyone who drives a Mazda. That is the only way to make them feel the “one-ness” with their vehicle. The driver should be provided with an unobstructed vision of what is there behind the wheel, emulating the freedom of visibility while walking. To find what difference it makes in the driving experience, book a test drive at the Car dealerships on Sahara Blvd.

Putting Forth the Front Wheels:

Mazda designers found the key to convert the concept of Jinba Ittai a reality. That one thing can tie together all that is required.  A single change in the design can do a lot of good and that is putting the front wheels a bit further ahead. That would not only increase the visibility allowing the driver to sit in his place comfortably while looking onto the road with ease but even adds more space to the cabin and make it feel spacious.

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